It’s no secret that a majority of the Indian Audience that watches live streams and online content loves watching PUBG Mobile. But they love it such an extreme that it’s the only thing that they watch so I was curious about why this was the case and came up with a few probable reasons that I shall discuss below.
New On The Scene
PUBG Mobile is a game that is very accessible and runs on most modern budget smartphones. It even runs on low-end laptops thanks to an official emulator. Add this to Jio’s entrance to the Indian Market that caused Mobile Data Usage to go through the roof, we get an influx of people who are new to video games with PUBG Mobile being their gateway.
Now, these new people have data and time but haven’t been exposed to much besides PUBG Mobile since that is what their peers and people online seem to be playing. The game is fun, addictive and acts as a good thing to have going on while you just chill out and talk to your friends, which otherwise may be difficult to do because of the lack of free time. This helps kill two birds with one stone. It’s also portable so you can almost play it at any time and any place and aren’t restricted to a laptop or computer like older online games that were famous like Counter-Strike.
Improve At the Game
A lot of the people who play the game and find it enjoyable want to get better but don’t know how. Thanks to all the custom tournaments for PUBG Mobile that are popping up everywhere with cash prizes and other goodies, people want to try out their luck and win these tournaments and to do so they need to get good.
In their quest to get better, besides obviously playing more, they seek out people who are already good at the game and watch them play so that they can take tips from them and learn new things from their gameplay.
A lot of the PUBG Streamers who are well-known are people who are better than the average player at the game. These people consistently get kills and even win on a consistent basis which gives the viewers confirmation that they’re watching someone good play the game and they can learn from them.
It’s Comfort Food
When you take the people from the abovementioned paragraphs, you get people who aren’t exposed to a lot of other games, who are invested in PUBG Mobile and can easily understand what’s going on. They probably don’t want to invest time and effort into watching someone stream some other game because they will most likely have to learn about that other game before they can understand what is happening on the stream.
It’s essentially our innate sense of laziness that stops these people from branching out and trying new things to watch. It’s similar to how a vast majority of people will go back to watching Friends or Brooklyn Nine-Nine when they’re unsure of what to watch because they’re used to it and know that it is good and that they’ll be entertained.
There’s nothing really wrong with that since people want to watch something familiar and entertaining to unwind after a long day or to just entertain themselves. Especially with Livestreams, there’s a difference between it and traditional syndicated media since Livestreams while being the same game and the same Streamer can be vastly different stream to stream because of the unpredictability of the game and the people in chat.
PUBG Mobile has acted as the GTA of this era. It is what Game of Thrones and Suits is to non-English TV viewers, what Cowboy Bebop and Dragon Ball Z is to anime and what the MCU is for non-comic book fans. It’s got people into this once niche hobby and has changed people’s perception of video games.
From here, there will be a point where these people who are currently only watching and playing PUBG Mobile will get bored and want to play and watch different things. It might not be today or tomorrow but it is bound to happen and with that people will truly begin to explore the huge world of video games and the vast amount of content that exists besides PUBG Mobile.
These are just my two cents based on what I’ve seen, heard, and observed and wanted to talk about it in an attempt to maybe increase discussion about it and to understand more about this phenomenon instead of constantly bashing it.
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