Juventus FC has announced that they’ve struck a long term, exclusive partnership deal with PES and Konami for the usage of the Juventus FC intellectual property.
— JuventusFC (@juventusfcen) July 16, 2019
“The new and exciting partnership with Konami will see the eFootball PES series have exclusive use of Juventus intellectual property within console football video games, including the team name, the crest, and official kits.”
This partnership means that for the first time in FIFA’s history they won’t have the license to Juventus and have them in their game in an official capacity. The club and its players will still be available in the game.
Piemonte Calcio is the name chosen by EA to replace Juventus and they’ve also developed a new kit and badge for the club. The players will still be in the game and will retain their likeness.
This is another step that Konami seems to be taking to somehow rebrand the image of PES especially after they changed the name of the game to eFootball PES. This isn’t the first time they’ve had an exclusive deal like this.
They’ve also had such deals with Barcelona in the past but only for their stadium, Camp Nou. Similarly this year, Allianz Arena which is home to Bayern Munich is also exclusive to PES 2020. PES still seems to be playing catch-up with FIFA and it’ll be interesting to see if and how this change affects sales of both the games.
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