After the recent ban on PUBG Mobile, the developers have cut ties with Chinese publisher Tencent and according to multiple reports are now looking for an Indian partner to revive the game.
According to a report by Mint, PUBG is working on a new licensing agreement with an Indian gaming firm to pass on the rights to run the PUBG Mobile game in India. PUBG Corporation will now retain the publishing rights for the game, with the Indian partner handling the distribution. However, with no official confirmation, this information should be taken with a grain of salt.
“Ownership is only one of the concerns. But there are several other issues, based on which the ban has been ordered. The concerns are related to data privacy security, activity inside the phone, etc.,” a senior government official told Mint.
The game also became a beacon for the anti-Chinese movement in India, resulting in bad PR and damage to the PUBG brand. The sentiment over this situation is divided right now between fans of the game and worried parents.
Having an Indian partner will not only help PUBG enter the Indian gaming market once more but might also help repair its brand image in India. But there are only a few companies who are capable of handling a game as big as PUBG in India.
There are also reports that suggest Reliance Jio is in discussion with PUBG Corporation and can take over the PUBG License to operate in India. It would make sense if this turned out to be true as the RIL chairman Mukesh Ambani himself has showcased his interest in the gaming market with Reliance also investing heavily in the industry.
Despite various rumors, it seems very unlikely that Paytm will go forth with this partnership considering they already have a partnership with Free Fire, a competitor for PUBG.
Navara is another company based in Mumbai which is quite capable of publishing the game for India and according to sources, they also seem to be interested in exploring a licensing relationship with PUBG.
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